27 November, 2010

Measuring the Success/Failure of the new gTLD program

Posted to the GNSO Council list:

One topic that as a Board member I would be interested in discussing, is how will we review the success of the new gTLD launch.  It is a requirement under our Affirmation of Commitments to do so.  I would like to ask the GNSO to consider what the measures of success should be.

There might be some short term measures (e.g number of applications, number of applications with non-Latin characters) and also long term measures (DNS traffic from new gTLDs, number of second level registrations etc).

Prior to a review process - I would like to understand what we will be measuring, and what targets for those measures would be seen as "success" by the GNSO.

So I would like to request if the GNSO agrees that we add an agenda item:  - measuring success of the new gTLD program

Bruce Tonkin

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