dot Love: the next smut domain?

When one hears about the notion of "dot love" the mind can roam to images of puppies and kittens and innocent romance... but what if there's a darker side?

The proponents of dot Love (their website is here) state:

"Love and caring for others is the primary purpose of dot.Love Inc. Many people carry a “torch of hope” and work to make a positive change in a world that is not always so kind. We seek to accomplish our purpose by using the Internet to generate revenue and to distribute such resources to people and organisations that are prepared to make a difference. We encourage Internet users to amplify love by caring for others locally and globally.  Dot.love Inc. is not associated with the commercial sex industry and never will be."

While the organization seeks to distance itself from the sex industry, the question that all will be asking is whether this group intends to place any restrictions on domain name registrations -- will it act to regulate content, or will one, in fact, be able to register domains such as xxx.love, hardcore.love, etc.?  Will this domain become the next smut capital of the internet just because the string "love" is in and of itself non-controversial?